Contemplating starting a blog? Blogging is an excellent thing to get involved with and can result in a number of great opportunities. But before you dive right in, it’s definitely worth firstly having a step back and contemplating a few important things.
Listen up. Starting a blog is rather easy, but getting it right is a lot more difficult and there are lots of decisions to produce along the way. Allow me to share 12 things you should know before you even begin a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the most suitable choice for how to start a blog. Can you create a WordPress blog, or would a platform like Blogger suffice? What about something similar to SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is by far and away the most suitable choice.
There are some main reasons for this:
Firstly, a self-hosted WordPress blog gives you complete ownership and control of anything you do. There are millions of themes and plugins for WordPress, while it’s also great to learn that nobody will come along 1 day and take down your blog as it ‘breaks’ some type of rule. That’s a major trouble with many platforms!
Upon having installed WordPress (it’s free and the majority of hosts permit you to set it up with just a couple of clicks), you are able to essentially do anything you like. You’ll have to spend a certain amount of money hosting and a domain name, but those might be picked up pretty cheaply.
2. Build a Brand
To build a prosperous blog and stick out within the crowd, you must work to create a distinctive brand. This simply means pick a very specific niche and attempting to establish a brand that truly talks to your audience.
Why is a brand?
Well, it involves a number of stuff like the name, logo, visual imagery, the tone/personality of your respective writing, an individual experience, etc. Take into consideration great bloggers like Seth Godin. You generally know exactly what you’re getting if you visit his blog – and that’s what you must do, too.
To have success, you should stand out from the audience and confer with your audience. What’s your niche? What would you like to be known as? What’s the personality of your respective blog will be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You might have the best looking blog in the world, however it doesn’t matter a jot in case the content articles are crap!
To have success while keeping people returning for more (which is surely what every blogger is looking for), your articles needs to be good quality and deliver on precisely what you’ve promised.
Make certain each post is well researched and it has a precise point. Allow it to be interesting to read through by injecting a little bit of your personal personality into each post – or tell stories to take it alive.
Remember: content is king, so ensure it’s as great as it possibly can be!
4. Blog Regularly
Blogging regularly is really important. If you wish how to create a blog to obtain any sort of impact, you merely cannot go weeks or months without setting up a post!
When you first set up your site, it’s easy in the first place great intentions and boast about how precisely you’re will make a whole new post six times weekly. But unless you’re superman/woman, the fact is that sticking to a schedule such as that is totally unrealistic.
To offer yourself the ideal probability of success, be realistic about how exactly often you’re gonna post and set up a schedule to fulfill that goal. You might like to plan out your content in advance and after that make use of a post scheduler to share it to your blog on the given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger area of the blogging world. I’m speaking about videos, graphics, photos, infographics, etc.
Be sure every post you are making contains some kind of visual content. It can help to bring your blog site alive and can greatly increase the quantity of individuals who click right through to your blog site – especially from social websites.
Not a graphic designer whizz kid? Don’t worry! An instrument like Canva is free of charge and super simple to use, or you could outsource it to a design professional.
6. Interact With Other Bloggers
It’s easy to see other blogs as competitors, but you should actually examine them for your friends. Experience tells me that the success often is dependent upon connecting with other bloggers and making yourself seen to the key players in your niche.
Comment on their blogs and participate in the conversation. Share their posts on social media. Build a relationship with them and obtain on the radar! Trust me, it’ll really help the chances of you success.
7. You Need To Build a message List
Imagine having the capability to send 500 men and women to your article within minutes, or having the ability to instantly send website visitors to a deal you’re promoting as an affiliate.
If you have a message list, you will find the power to do this and a lot more!
You’ve probably heard the expression “the amount of money is incorporated in the list” – and that i can absolutely and categorically inform you that it’s the honest truth. If you’re starting a fresh blog, ensure you start building a message list from the beginning.
8. Spending money on Advertising
There are lots of great free methods for getting targeted traffic to your site. It is possible to work with SEO and acquire traffic from Google. You are able to write guest posts for other blogs, or use social networking to talk about relevant content and acquire new followers.
But while free methods are excellent, it’s also worth taking into consideration paid methods like Facebook advertising. Should you it right, it is possible to achieve your goals much quicker and almost instantly get in touch with new people.
A word of warning: Don’t throw a lot of income with the wall and hope it sticks! Set a small budget (e.g. $20) and test the water to determine if it works.
9. Responsive Design is necessary
Those days are gone when the majority of people browsed the net on their desktop computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to create a new blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on smart phones! It’ll make the viewing experience significantly better for the visitors, and possesses certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When generating a blog, it’s extremely important for taking security seriously. Blogs are prone to hackers and other online threats, so it’s absolutely vital to adopt steps to protect your blog whenever possible. Believe me, you don’t want the hassle of sorting a hacked blog because it could be a complete and utter pain in the arse!
Firstly, ensure your blog and plugins will almost always be updated and running the most recent versions. This includes the WordPress installation, your theme with each plugin.
Secondly, make sure you put in a basic WordPress security plugin to aid guard against common threats and obtain alerted if the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very popular.
11. You Need to Consider SEO
Where would you go if you’re searching for information? Generally, the correct answer is Google, so you’d be absolutely CRAZY to ignore it as being a traffic source.
In order to get visitors from Google, you need to consider Seo (SEO). I really could write an entire book about this subject, for the time being you only need to have the 30deyypky right.
Base each blog post around a unique keyword – and make sure to include that keyword several times inside the post. Don’t overdo it!
Additionally, it’s worth installing an SEO plugin like Yoast SEO. It is a free tool which gives you the ability to optimize your blog quickly and easily.
12. Blogging is tough Work
Finally, it’s vital that you understand that blogging is challenging work.
Many people imagine establishing how to start a blog and achieving instant overnight success, but the fact is that it’s bloody work and needs consistent effort over years and years. If you’re willing to put the effort it, it’s well worth it though and literally has the ability to change your life.